Maximize Organization’s Profits by Hiring Dedicated SEO Experts

Many people and organizations often ask the question: why they must hire a dedicated SEO? SEO experts’ answer- to SUCCEED! In this advanced age of online marketing, it is highly important that one invest his/her money in dedicated SEO Services, for this decision will give many long term benefits to his online business. SEO is used by dedicated SEO companies to build a commendable presence online. A full time SEO expert helps to build popularity of respective businesses with his knowledge and attention on the subject of SEO.

Whenever one would hire dedicated SEO to increase his website’s online presence, it would enable him to bring consistency in whole process of SEO and ultimately grow online business with a boost. If one ever wishes to improve website performance online, getting help from a full time SEO is recommended as it allows business to reach the peak of success that owners always dream of.

If you want to succeed in getting your websites on the first page of a search engine, highly efficient full time SEO experts could help you a great deal. Dedicated SEO Services would handle the project with quality as well as sincerity. They will keep you first so that you can achieve impressive results for your online business. A well-known full time SEO would work towards promotion of website on a search engine with thorough researched focus. They also deliver quality results with vigilant monitoring, offer new suggestions, guarantee rise in the website traffic, assist in making SEO strategies and trust in overall growth of business of the client.

Hiring dedicated SEO depends upon various factors like: proven expertise in given field, quality talent to serve online business needs, reasonable charges, quality work to augment website traffic, maintaining confidentiality, analyzing prospective competitors thoroughly and so on. There are many full time SEO experts providing these factors to provide all their clients an edge over competitors. As dedicated SEO focuses entirely on clients’ website, clients usually get benefitted by these SEO professionals.

Advantages of a full time SEO Expert are many, such as these experts work wholly on your project, start working from day one, identify requirements as well offer powerful SEO solutions, guarantee more traffic towards the client’s website, carry out Keyword research, create Meta tags, Optimizing pages, regular maintenance and more. Thus, it is rightly suggested to get top SEO Company experts hired for your website development, as it is not just website which will grow, but your business as a whole will grow tremendously.

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How to Put Your Business Online?

Being in the web design business in Penang (Malaysia), this is the common question that I have been asked repeatedly. Many entrepreneur here are still unaware of how they can put their current business online and why they should. Well, there are a few main benefits:

1. Internet business is borderless. By launching business online, your service or products will be exposed to not only local buyers, but potentially international customers.

2. Manage from any where. If you own your physical shop, you can only manage it from your store. However for online business, you can manage or monitor it from anywhere – overseas, or at home, or office, or anywhere that you have access to the internet. Convenience?

3. Lower Startup Cost. When I charge RM1500 to RM3500 to design a standard business web site, people first reaction is “Wah, so expensive!” . People who reacts like this has never think of how much he spent initially for his physical business. RM30,000 may be for shop renovation and set up. So what is RM1500 to RM3500? A few hundred ringgit for a web site? Yes there are… from a guy next door with part time job may be…

4. Low Maintenance Cost. Paying your shop rental RM1000 to RM3000 a month? Then what is paying RM200 to RM300 a YEAR for server hosting fee? Design fee is only 1 time, and the rest is just paying for the server rental only. You need a web server operating 24 hours a day, 7 days a week to run your website online.

5. Customer’s convenience. Tired of faxing your product catalogue when your client required ? And costly too if faxing to overseas. Further more, in black and white only. So why not putting it online and let your client or potential customer browse by themselves easily and conveniently from their place.

6. Easy & Fast Product Update. When product specs changed, or new products arrived, you need to reprint your catalogues, and dispose off your old catalogues, and re-inform or re-post your new catalogues to your existing clients. Waste of time and money, isn’t it? With online system, you can easily manage, insert new, edit or delete product information and photos in a matter of minutes. Just inform your existing client to get the update from your web. Period.

7. Easy Ordering. Customer doesn’t have to come from far to your shop in order to buy a piece of cake. They can order it online, pay it online, and you deliver it right to their door step. Easy?

So, back to this topic, how to put your business online? Easy, just compare online and offline business below. Basically you need 4 main steps:

Step 1

Register a Web Domain name – (RM49) or (RM100) – Yearly Renewal.
This step is equivalent to register your company name with the Company Registrar. Yearly payment too.

Step 2

Rent your Web Space at Datacenter in Cyberjaya, KL or so-called “Web Hosting”. Yearly Renewal. It will run your website 24 hours x 7 days a week. 50GB Hosting Space (Web & Email) RM199 / yr.
This is equivalent to Renting a shop lot to run your business. Monthly or yearly payment.

Step 3

Design your web site and put in information or create your online store and load the products to sell. This can be done by you (if you know) or hire a web designer. 1 time payment.
This is equivalent to Hiring contractor to build / renovate / decorate your shop lot and then showcase your products. 1 time payment too.

Step 4

Promotion & Marketing. By listing your site on Google / Yahoo / MSN plus other top business directories, or pay to advertise with them.
This is equivalent to printing of flyers or banners to market & promote your business.

I will be discussing deep into each steps above in my next article. By now you know that it is actually same steps taken to launch your business online. The different is you need to find the correct party to do it and the cost is very much lower.

Advice : DO NOT just look for cheap, but also think of the quality of the web site you will be receiving, the features that the web site has, and whether it is made for a non-programmer (you) to update (DIY capability). If you do not have the easiness to update web info, you will have to rely on that designer for updating all the time. Nothing is wrong though. Just in case.. he is gone or out of the business… who knows?

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Do You Know How Much Your Legitimate Business Online is Costing You?

Do you know how much you are spending to run your work from home legitimate business online? Do you know if you are running on profit or loss? If you answered no to both or either one of the above questions then you should seriously consider getting the figures now. The future of your business online depends on them.

It has just been brought to my attention that most online business owners do not know how much their work from home business is costing them. I know this is surprising but it’s true. Let’s tackle this from the standpoint of money and time.

Money and time are the two constant factors that are available to everybody. Some folks have more time than money. Others may have more money than time. Those who have the money may opt to build their home legitimate business online by outsourcing. An option to have others perform the online marketing tasks for you for a fee. They can also buy traffic. This is evident in the form of pay per click services and buying advertising spaces to name a few.

It’s great if you are making a profit with the said marketing tactics. What if you are not? Do you know what are you spending to make a sale? If you are spending $30 to make a profit of $25, you are wasting your money. This is the obvious example.

Let’s look into another scenario. Have you given a thought of how much you are spending to run your work from home legitimate business online? By this I mean the costs for your hosting, domain name, auto responders, advertising, marketing and so on. You must include all the above factors into consideration when calculating the total cost for your online business.

This simply means that, if you spend $100 a month to run your business and you make $200 in sales, you would be making a profit of $(200-100) $100 every month. Anything less than $100, you will be running at a lost. So, be aware.

If you are on a tight budget, you should seriously give this a thought. Article marketing is one of the most popular and effective ways of zero cost marketing. It involves writing and distribution of articles to article directories and websites. A productive way to create back-links to your website. This is not an instant traffic booster. It may take a while to see the effect but once traffic starts coming, they don’t stop easily.

You must always know the operation cost of your work from home legitimate business online. Determine what your time is worth on an hourly rate and keep track of that every week. From here you will have a good idea how much you are spending on your home legitimate business online.

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Fatal Mistakes SEO Beginners Should Avoid

SEO (Search Engine Optimization) is a significant process that helps to increase the visibility of your website. It’s main objective is to appear your link natural and helps to target a wider audience. When you are new to the SEO industry, so, the chances you make lots of mistakes and it will take many years to be a master. Google changes its algorithm timely therefore, people who are not well-aware of its latest techniques, get confused and take wrong actions that made an inverse result. Here are some common mistakes people make that you should know before get started.

Using The Same Strategies Over And Over, Again: One of the common SEO mistakes beginners make is that they use the same strategies every time. Google love unique things and if you use the same strategy over and over again, so, it will never give you the results you deserve or expect. It is an investment that pays you off later, but only if you invest at the right strategy.

Taking Shortcuts: Another mistake beginners make is taking the shortcuts like buying backlinks, paid ads and so on. These things actually hurt your efforts and give you adverse results that too for a limited time period. So, you should never go for a short cut always keep in mind that slow and steady wins the SEO race.

Not Empathizing On What Is Important: If you think that easy route leads you to the right way, so, you are wrong because the simplest ways aren’t always the best. On the off-chance, you even think that an easy keyword reaps traffic like other competitive keywords do, so, you are surely in the wrong direction and it’s better to change your way before it’s too late.

Avoid Consulting An SEO Company: SEO is blends of On-page and Off-page techniques that helps to boost up your website ranking and understanding these techniques and implement them well is not everyone’s cup of tea. So, you should never hesitate to take professional assistance because they are experienced and know what’s best for your business.

If you make any of the above mistakes, so, you should stop doing it from right now. This is because competition in the market is at its peak and you need to take your action immediately before it’s too late. These are some silly mistakes you can avoid to pro in the industry and get the results of your efforts beyond your expectations.

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Mengapa Situs Judi Slot 4D Menjadi Favorit Pecinta Taruhan Online

situs nagamenslot

Situs judi Slot 4D semakin populer di kalangan pecinta taruhan online karena memberikan pengalaman bermain yang sangat mengasyikkan. Slot 4D adalah jenis permainan slot yang lebih modern dan menarik, di mana pemain dapat menikmati sensasi tiga dimensi yang lebih hidup dan realistis. Selain itu, keuntungan yang didapat dari permainan slot 4D juga sangat menggiurkan. Jackpot besar dapat diperoleh dengan mudah hanya dengan beberapa putaran mesin slot.

Namun, tidak semua situs judi slot 4D terpercaya dan aman untuk dimainkan. Pilihlah situs judi slot 4D yang terbukti memiliki lisensi resmi dan memenuhi standar keamanan yang ketat. Pastikan juga situs tersebut menawarkan fitur canggih seperti layanan pelanggan 24 jam, sistem pembayaran yang mudah, dan bonus yang menguntungkan.

Bagi pecinta taruhan online, situs judi slot 4D adalah pilihan yang tepat untuk menikmati sensasi bermain yang menghibur dan menguntungkan. Namun, selalu ingat untuk memilih situs judi slot 4D yang terpercaya dan aman untuk memastikan pengalaman bermain yang lebih nyaman dan menguntungkan.

Nagamenslot, Situs Judi Slot 4D Terbaik dengan Fitur Canggih dan Keamanan Terjamin

Situs Nagamenslot merupakan situs judi slot 4D terbaik yang menawarkan fitur canggih dan keamanan terjamin bagi para pemain. Situs ini telah memiliki lisensi resmi dan memenuhi standar keamanan yang ketat, sehingga memberikan rasa nyaman dan aman bagi para pemain untuk bermain.

Tidak hanya keamanan, Situs Nagamenslot juga menawarkan fitur canggih seperti layanan pelanggan 24 jam, sistem pembayaran yang mudah, dan bonus yang menguntungkan. Para pemain dapat dengan mudah mengakses situs ini dari mana saja dan kapan saja melalui perangkat ponsel mereka, sehingga membuat pengalaman bermain semakin menyenangkan.

Tidak hanya itu, Joker4D juga menawarkan berbagai jenis permainan slot 4D yang menarik dan menghibur. Para pemain dapat memilih dari ratusan mesin slot 4D dengan tema yang berbeda-beda, mulai dari permainan slot bertema klasik hingga permainan slot bertema modern.

Jika Anda mencari situs judi slot 4D terbaik dengan fitur canggih dan keamanan terjamin, Situs Nagamenslot adalah pilihan yang tepat untuk Anda. Bergabunglah sekarang dan rasakan pengalaman bermain slot 4D yang lebih seru dan menguntungkan!

Nikmati Kemudahan Bermain Slot 4D dengan Aplikasi Situs Nagamenslot

Situs Nagamenslot tidak hanya dapat diakses melalui situs web, tetapi juga dapat diakses melalui aplikasi yang tersedia untuk perangkat ponsel pintar. Aplikasi Situs Nagamenslot memberikan kemudahan bagi para pemain untuk bermain slot 4D kapan saja dan di mana saja tanpa harus membuka situs web melalui browser.

Dengan aplikasi Situs Nagamenslot, pemain dapat memainkan ratusan mesin slot 4D dengan tema yang berbeda-beda hanya dengan beberapa klik. Selain itu, aplikasi Situs Nagamenslot juga dilengkapi dengan fitur canggih seperti sistem pembayaran yang mudah dan cepat, layanan pelanggan 24 jam, dan bonus yang menguntungkan.

Aplikasi Situs Nagamenslot tersedia untuk perangkat ponsel Android dan iOS, dan dapat diunduh secara gratis melalui Google Play Store dan App Store. Dengan demikian, para pemain dapat dengan mudah mengakses aplikasi ini dan menikmati sensasi bermain slot 4D yang lebih nyaman dan menguntungkan.

Jika Anda mencari cara yang lebih mudah untuk bermain slot 4D, unduh aplikasi Situs Nagamenslot sekarang dan nikmati kemudahan bermain slot 4D di perangkat ponsel pintar Anda.

Situs Nagamenslot, Situs Judi Slot 4D Terbaik di Asia dengan Pelayanan Terbaik

Situs Nagamenslot adalah situs judi slot 4D terbaik di Asia yang menawarkan pelayanan terbaik kepada para pemainnya. Dalam beberapa tahun terakhir, Situs Nagamenslot telah berhasil menjadi situs judi slot 4D terpopuler di Asia dengan memiliki ribuan pemain setia dari berbagai negara.

Situs Nagamenslot menawarkan pengalaman bermain slot 4D yang tidak hanya menyenangkan, tetapi juga aman dan terpercaya. Situs ini telah memperoleh lisensi resmi dari PAGCOR (Philippine Amusement and Gaming Corporation) dan BMM Testlabs, sebuah lembaga sertifikasi internasional yang terkemuka dalam industri perjudian.

Selain itu, Situs Nagamenslot juga menawarkan berbagai macam mesin slot 4D dengan tema yang berbeda-beda dan fitur canggih seperti bonus, putaran gratis, dan jackpot besar. Para pemain juga dapat menikmati pelayanan terbaik dari tim layanan pelanggan yang tersedia 24 jam setiap hari.

Situs Nagamenslot juga menawarkan berbagai macam metode pembayaran yang mudah dan cepat, sehingga para pemain dapat dengan nyaman melakukan transaksi di situs ini. Tidak hanya itu, Situs Nagamenslot juga memiliki sistem keamanan yang terpercaya, sehingga para pemain tidak perlu khawatir dengan keamanan data dan informasi pribadi mereka.

Situs Nagamenslot telah menjadi situs judi slot 4D terbaik di Asia dengan pelayanan terbaik. Jadi, jika Anda adalah penggemar judi slot 4D dan mencari situs judi terbaik, bergabunglah dengan Situs Nagamenslot sekarang dan nikmati pengalaman bermain yang tak terlupakan!

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Social Bookmarking – What Is It and Who Are the Key Players?

Social bookmarking is a way for Internet users to manage, organize, archive, and search for bookmarks online resources. Social bookmarking is important because it allows you to leverage your content. If the content is used properly, other things will follow.

It has several benefits, including the exposure of your content on other websites, which will give you a higher degree of visibility, and an ability to acquire a back link with keyword relevance from a website of authority. If you are marketing your products and services in your niche, this is a good source of your revenue. The more you can share information about your brand with people online, the stronger your reputation and credibility will become.

Lately, many search engine optimization (SEO) companies are depending greatly on social bookmarking submission to promote their clients websites. High-quality social bookmarking creates good-quality back links and draws a large amount of traffic.

In social bookmarking, users save links to web pages that they want to remember and/or share. The bookmarks are generally public and can be saved privately, are shared only with specific people or groups and are only inside certain networks, or in another combination of public and private domains. The people who have access can usually view these bookmarks chronologically, by category or tags, or via a search engine.

Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other people. The following is a partial list of popular social bookmarking sites:

  • Delicious: (originally called invented tagging and coined the term social bookmarking. It is a web service for storing, sharing, and discovering web bookmarks. All bookmarks posted to Delicious are publicly viewable by default, although users can mark specific bookmarks as private. Imported bookmarks are private by default.
  • Furl: A free service that maintains important items that you find on the web and allows you to find them quickly again.
  • Simpy: A web-based personal and bookmarking service, which was acquired by Yahoo! but still operates independently. 
  • Citeulike: A free online service that organizes references to academic papers and can be shared with others. 
  • Connotea: A free online reference management service for clinicians, researchers and scientists. Connotea is sometimes called a social citation service. 
  • Digg: A social news website. The sites cornerstone function consists of letting people vote stories up or down, called digging and burying, respectively. Many stories get submitted every day but only the most Dugg stories appear on the front page.
  • Diigo: Diigo allows signed-up users to bookmark and tag webpages. Additionally, it allows users to highlight any part of a webpage and attach sticky notes to specific highlights or to a whole page. These annotations can be kept private, shared with a group within Diigo or a special link forwarded to someone else. The name “Diigo” is an abbreviation for “Digest of Internet Information, Groups and Other stuff.” 
  • StumbleUpon: An Internet community that allows its users to discover and rate random web pages, photos, and videos. It is a personalized recommendation engine that uses peer and social-networking principles. Web pages are presented when the user clicks the “Stumble!” button on the browsers toolbar. StumbleUpon chooses which Web page to display based on the users ratings of previous pages, ratings by his or her friends, and by the ratings of users with similar interests. Users can rate or choose not to rate any Web page with a thumbs up or thumbs down. 
  • Connectbeam: A social bookmarking and tagging service targeted toward businesses and enterprises 
  • Lotus Connections: A product that is owned by IBM. It is social software for business. The product provides businesses of varying sizes with a Web 2.0 collaborative work environment. 
  • Sites such as Reddit and Newsvine offer a similar system for organization of social news.


A social bookmarking system has several advantages over traditional, automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as websites) is done by humans who understand the content of the resource, as opposed to software, which algorithmically attempts to identify the meaning of a resource.

Additionally, people can find and bookmark web pages that have not yet been noticed or indexed by web spiders. Moreover, a social bookmarking system can rank a resource based on how many times it has been bookmarked by users, which may be a more useful metric for end users than systems that rank resources based on the number of external links pointing to it (although both types of ranking are susceptible to fraud and both require technical countermeasures to try to deal with this).


Informal vocabularies

When it comes to search data, there:

  • Are drawbacks to tag-based systems
  • Is no standard set of keywords
  • Is no standard for the structure of such tags (eg, singular vs plural, capitalization),
  • Is mistagging due to spelling errors
  • Are tags that can possibly be ambiguous, which can appear often
  • Are unclear tags due to synonym/antonym confusion
  • Is no mechanism for users to indicate hierarchical relationships between tags

Spam and corruption

Social bookmarking can also be vulnerable to corruption and collusion. Because of its popularity, some people think of it as a tool to use along with search engine optimization to make their website more visible. The more often a web page is submitted and tagged, the better the chance it has of being found. Spammers have started bookmarking the same web page several times and/or tagging each page of their website using a lot of popular tags, obliging developers to constantly adjust their security system to overcome abuses.


Social bookmarking is an important way to organize resources and to make sure that those resources that are important to you are always at your fingertips. It is advantageous that there are several bookmarking options from which to choose and it is important to carefully choose the bookmarking site that is the most appropriate for you and your business and the one that gives you exactly what you need to grow your business and become more and more successful over time.

We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.

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How to Explode Your Traffic With Social Bookmarking

What if I told you there is a way to get traffic to your site – without building one way links to your site – without submitting articles to directories – without submitting to directories – without using pay per click – without search engine optimization – without relying on the big bad search engines?

In fact, this powerful new technique has a short learning curve and can send visitors to your site almost instantly!

No this isn’t a myth or some fantasy, but an exciting new way of driving traffic to your Website called “Social Bookmarking”


To put it simply, social bookmarking is a collection of Websites indexed by humans. Unlike the search engines which rely on complicated algorithms to index relevant Websites for each topic, each site has been “bookmarked” by a human who found it interesting or helpful.

Today there are hundreds, if not thousands of these bookmarking services available. Which means more opportunities for you to get your Website noticed! To better understand this whole concept, take a moment to visit – one of the most popular social bookmarking communities online.


A visitor will sign up for a new account, then start to bookmark his or her favorite sites by using “tags” (think of them like keywords). For example, if someone finds your site on muscle cars and finds it useful, they will then bookmark it on using the tags “classic cars, street rods, hot rods” etc.

The more people who bookmark your site on each social bookmarking site, the higher your site will climb in the rankings for that particular service. If you visit and do a search on “gardening”, you will see that the top ranked sites have been bookmarked the most.

This in a nutshell is the basics of social bookmarking.


The beauty of social bookmarking is that there are several ways to generate traffic to your Website, both directly and indirectly. The goal is to get as many people as possible to bookmark your Website and content pages. Savvy marketers are now placing simple but effective bookmarking scripts on their Websites to boost their rankings. These scripts allow their visitor to automatically bookmark their sites with the most popular services.

You can get two of the best scripts here:

Social Bookmarks Creator Script –

For WordPress: Bookmark Me Script

Remember, the more people who bookmark your site, the higher you will climb in their search rankings.


You should also create accounts at several of the more popular social bookmarking sites and bookmark your Websites as well.

Anytime you add a new page that people will find interesting or useful, you should bookmark that as well.

Be sure not to spam these sites, and use appropriate tags. People will not bookmark garbage sites, and you could very well get banned from using these services. One way to bookmark your sites quickly and easily is to use will submit all of your new bookmarks to many of the popular services automatically, and best of all it’s free!

If you are using WordPress and want a hands free script that will automatically bookmark each post you make, we suggest buying this script: Auto Social Poster We use it on all of our WordPress blogs and love it!


Some of the most popular bookmarking sites like rank extremely high in the search engines.

This means that while you may not rank high for a certain keyword in Google or Yahoo!, you may rank high on one of the popular bookmarking services.

So a user searching on Google for “wedding dresses” may click on the search result displayed from and then find your Website on how to pick out a wedding dress.

Do you see how powerful this is? It is yet another byproduct of social bookmarking.


Another major advantage of getting your Website listed on the social bookmark sites is one way links from high PR sites. Because these social bookmarking sites have fresh, updated content on a daily basis, many of them rank high in the search engines.

As you know (or should know) getting one way links back to your Website is the number one most important aspect to achieving high rankings in the search engines. Now that you know exactly how to incorporate social bookmarking into your marketing plan, you have no excuse not to start today. Get out there and take action now!



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Jobs Online: 3 Great And Rewarding Jobs Online

Technology is growing more and more every day! This daily growth is bringing more and more to the table such a jobs! You are now able to get a real legitimate job online working from home! Some jobs are hard and some are pretty easy. Some jobs require absolutely nothing and some require some education or even a small investment! It all depends on what you’re looking for, how much money you would like to make, and a bunch of other factors. I’m going to explain 3 jobs online you can start today!

1. Virtual Assistant – Virtual assistants do a bunch of things and offer quite a number of services. Such services offered by VA’s are invoicing, doing particular research, minor educating, and many more. The pay for this job varies heavily, however, once you learn what you’re doing and how to do it well you could be making a pretty decent income level all from home.

2. Call Centers – Personally, I have done this! Generally speaking, most companies want you to work physically at the company for about 90 days before you can start working online at home. They call this working “remote”, which makes total sense if you know the definition. However, don’t get excited! Call centers don’t pay any type of substantial hourly income to their employee’s. Don’t get me wrong, working for a call center is not a bad idea at all! Just remember, it’s an entry-level job! Pay from this online job is around $9-$15 an hour.

3. Direct Selling – Oh boy! Direct selling is no joke! You can make serious money online from this job! However, this is one of those jobs that require a small investment but nothing else. You can do this job straight out of high school! A bunch of direct sellers will try to make this job sound easy. The truth is that it’s far from easy! To be successful in the direct selling, not only will you have to invest a small amount of money but you will also have to invest a bunch of time! However, don’t skip past the payouts! These payouts could each into the thousands quickly! Depending on the individually, you could make $5 a month or $16,000 a month!

Online jobs are still a new thing. Many people don’t even know that they exist! However, they do in fact exist and are becoming more and more popular by the second! I’ve only listed 3 great and rewarding online jobs you can start today, however, there are several more I didn’t list! If any of these jobs sound interesting to you, I definitely advise you look into it immediately because these jobs are filling up quickly! I hope you enjoyed this review, be sure to look at my other articles to find additional information over a wide variety of things!

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The Magic of Seeing Your Work On the Internet

Over the years my web sites have developed into highly informative and well received documents that can be easily referenced. The thrill of putting up my first site, however, is still with me. Putting words into the computer and sending an e-mail has got to be admired but when you can put some coding with them and send them into cyber-space and see the results come back that everyone in the world can read it is incredible.

When my first site went live it was in 1997. While there were books and hundreds of pages telling you how to do it, it wasn’t until you actually accomplished it that the power of the web hit home. It was hard and took a lot of learning to understand the code and how simple errors could take ages to pinpoint and fix.

One had to know about the heading and the myriad of instructions that one has to include in order for the site to work properly. Then the style, font, colour, columns, and such, all had to be known. They still trick me after all this time but generally they are under control.

Now all one has to do is use a program, which most web providers put at your disposal. But knowing the coding system enables me to be unique in my style and most of my sites are different to anything else on the Internet. In some cases, you can type directly into the spaces provided and it’s instantly published.

The number of sites that are live and flourishing is amazing and to think that my sites are also there is very rewarding. The Internet is truly a touch of magic in a world where such is now becoming an everyday event. The question is how far can we go with technology of this type.

Norma Holt has knowledge that enables her to understand many issues. Political, social and behavioural problems are usually on her list for discussion as well as anything to do with the Spirit of the Universe and reincarnation, which she experienced. She is happy to hear from any of her readers.

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Internet Marketing for Lawyers – Advice That Counts

Lawyers face the same challenges any business does. In order to get new business they must market their services, i.e., advertise. And lawyers deal with the same marketing and advertising challenge every business does – how to beat the competition. Plus lawyers have to assume that any Internet or non-Internet marketing or advertising they do may well produce little or no results for the amount of time and money they spend — regardless of what an outside marketing or advertising advisor may say to the contrary.

Prior to the Internet the main non-Internet marketing option or advertising choice for any lawyer was to advertise in the yellow pages. To this day the print yellow pages contain plenty of colorful, one page display ads that feature lawyers offering their services, and lawyers pay a lot for these ads. How effective these ads are is anyone’s guess — it’s hard for your colored, one page display ad to stand out when you have 20 other lawyers doing the exact same thing! The yellow pages companies, however, continue to promote their marketing and advertising philosophy that “bigger is always better” and “everything we sell is an opportunity,” so they often present a lawyer with a non-Internet marketing and advertising solution that costs plenty but often produces little.

This line of thinking, along with the use of print yellow pages in general, has gone the way of the dinosaur at a very accelerated pace. The yellow pages in print form had their heyday for many decades, but the population now goes to the Internet for the information they seek, so most print directories are collecting dust. A lawyer who advertises in the print yellow pages may well get calls, but they’ll most likely be from vendors using the yellow pages as a cheap source of leads.

The major paid search providers (pay per click search engines) tend to offer lawyers Internet marketing and advertising solutions in a manner similar to the way the yellow pages do with their print directories. “Bigger is always better,” so rather than realistically discuss with a lawyer a pay per click Internet marketing and advertising campaign that makes financial sense and produces a decent ROI, the pay per click providers will tell the lawyer to go for as many top listing keywords (the most expensive) as their budget will permit and bid as high as they can. The lawyer may go broke in the process, but at least they’ll get exposure! Many lawyers get into pay per click as a quick way to get leads but quickly exit a month later after spending lots of money for Internet marketing and advertising results that produce nothing but expense.

While pay per click Internet marketing and advertising is the running favorite of Internet marketing advertisers worldwide, pay per click advertising for a lawyer is usually an extremely expensive proposition for what they get. How much a lawyer is willing to “pay for a lead” takes on a whole new meaning with pay per click. The cost per click for many lawyer related keywords, e.g., “personal injury lawyer,” “criminal defense lawyer,” can range from $5.00 to $70.00 per click depending on the market, and when the typical lawyer’s conversion rate (the number of clicks it takes to generate a lead) of one to two percent is factored in, the lawyer can find themselves paying upwards of $500.00 to $7,000.00 per lead, and a lead is not a client.

Part of the problem lawyers face when they work with pay per click (and this translates directly into poor conversion rates) is that (1) they spend little time creating their pay per click ads and (2) the ads direct traffic to the lawyer’s website. Any Internet marketing professional who knows something about pay per click knows you never send pay per click traffic to a website. Instead you create special pages, i.e., “landing pages” for pay per click traffic to be directed to. The landing pages perform the job of convincing traffic to do what the lawyer requires, which is normally to contact the lawyer via e-mail or by phone.

Legal Internet directories and portals offer the lawyer a potential Internet marketing and advertising option because of their popularity and enhanced Internet visibility. How effective a listing in a legal Internet directory or portal can be for a lawyer in terms of marketing, advertising and Internet exposure will depend upon the particular attributes of the legal Internet directory or portal in question. All things being equal, legal Internet directories or portals that charge a fee to be listed in them make more sense as an Internet marketing and advertising choice than similar sites that offer listings for free. The lawyer has to be particularly careful, however, when they consider advertising in legal Internet directories and portals that “look” like they offer a lot — and a price to go with it — but for whatever reasons simply do not produce enough leads for the amount of Internet marketing and advertising money the lawyer must spend.

Many legal Internet directories and portals exist that have a very strong Internet presence, and they are excellent resource centers for lawyers, but this does not automatically make them good places to advertise. With Internet legal portals especially it’s not how many lawyers the portal attracts but how many people the Internet legal portal attracts who are searching for legal services. People have paid thousands of dollars for advertising in Internet legal portals that have produced nothing in the way of Internet marketing and advertising results. A very wise idea for any lawyer who considers advertising in an Internet legal portal is to get some very accurate user demographics on what kind of specific traffic the Internet legal portal is actually attracting.

What is a lawyer supposed to do? Everywhere the lawyer looks, whether the marketing and advertising media is Internet or non-Internet, considerable financial risk is involved, and a guarantee that the lawyer will get good, solid results for the amount of money they spend is often hard to achieve.

Ultimately the best way for a lawyer to go with Internet marketing and advertising – the way that will ultimately get them the best long term results for the money they spend — is to focus on getting their website to rank high in organic search results. When all things are considered, people on the Internet who search for goods and services mainly search for websites to find their answers. They may look to legal Internet directories and portals, and if they don’t find what they want they may turn to pay per click listings as a last resort (only about 30% to 40% of users bother with pay per click) but ultimately people who search the Internet are looking for websites that provide them with the answers they seek.

If a lawyer is looking for an Internet marketing and advertising solution that doesn’t require being part of the pay per click crowd, the lawyer may want to look into pay per phone call programs. Pay per phone call is like pay per click, but the lawyer does not pay for a call unless they receive one. And the costs for pay per phone call are normally substantially less that what the lawyer will pay for a click in many cases. A smart lawyer may even want to consider getting involved with several pay per phone call providers with the idea that between the providers the lawyer will receive enough leads in the aggregate to make involvement with these programs worth it.

Many of the Internet marketing and advertising solutions that a lawyer chooses to look into must be tried on a case by case basis. Absolutely nothing can be assumed. A pay per click advertising campaign that works extremely well for the lawyer with one search provider might fail miserably with another.

One last thing that a lawyer should be aware of when it comes to the Internet and a website presence is that appearances really do count. Many people have been on the Internet for 10 years and have correspondingly seen websites of all types and styles. People are used to seeing professionally designed websites. The lawyer’s website should be too.

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