SEO is complex small business SEO doesn’t make it any smaller than big business SEO. You can do the bare minimum but if you don’t do all the tactics, you’re wasting your efforts. SEO requires ongoing work and is not sufficient to do it only once. There are one-time optimizations with no maintenance but SEO is an ongoing work in progress. It comprises:

1. Publishing new content regularly

2. Renewing existing pages frequently

3. Adding new links to new pages and going back to old pages

4. Adding new links to new pages and going back to old pages

5. Promoting content via channels such as social media and email

Often many times small business owners have plenty on their plate with their day-to-day activities. With the assistance of an SEO services company your site can create traffic and leads for you while you can focus on your customers. A professional SEO service provider has the best tools and the knowledge to leverage your business.

You may be at a point where you are thinking of hiring an SEO services company for your business. However, you are wondering what they do. In this segment, we will take a closer look, have a clear picture and become aware of the terms used in conversations with an SEO service provider.

On-page SEO

The efforts that an SEO services company does focuses on ‘crawlability’ and usability of your website pages. They will optimize your sections of the website that the public sees and that are read by the search engines. This comprises:

1. Content: They will make your content relevant to the keywords you are ranking for.

2. Structure: They will arrange your linking hierarchy and make search engines easily crawl.

3. Meta Data: They guarantee your page has title tags, image tags, headers, meta descriptions that have targeted keywords.

4. Experience: They will identify how engaging your page is and provide feedback for improvement from a user experience perspective.

Off-page SEO

This involved your website’s backend essentials. They will help you with:

1. Site Performance: This encompasses website responsiveness, load speed, and image size functionable on all devices.

2. Domain Authority: They will make sure you are on the good side with Google terms.

3. Backlinks: They will help you construct links to your site from other reliable websites.

Advantages of Using a Website SEO Service

Website SEO services are mandatory to enhance the ranking and visibility of the website to your targeted customers and can benefit your business. Let’s see a few benefits:

Increased Traffic

SEO Services use specialized and tested SEO optimization techniques to increase website traffic, which directly affects business profit. An SEO expert performs the audits and makes essential changes to the website that are crucial for your online business success. This means you can pay close attention to other aspects of your business, such as your product/service offer and customers.

Return on investment

When you spend on SEO services to rank your website you bring more visitors, the conversion rate will increase automatically, and you can make money most effectively.

Guaranteed Success

The expert teams have years of experience with on-page and off-page optimization of the website content. The service providers know how to achieve outstanding results quickly, and they use analytical data to ensure that efforts are going in the right way to increase your sales.

Sudah saatnya bagi anda untuk menjadi pemenang di permainan qq toto togel. Permainan togel adalah yang paling terkenal di seluruh dunia. Dengan memainkan game yang satu ini maka anda akan berkesempatan mendapatkan hadiah yang sangat besar.

Penghasilan yang bisa anda dapatkan disini juga sangat luar biasa. Anda akan bisa menjadi kaya dengan potensi penghasilan 5 – 10 juta per-harinya. Bahkan jika anda beruntung mendapatkan jackpot, penghasilan yang bisa anda dapatkan nantinya akan bisa berlimpah hingga 4x lipatnya.

Sebelum anda memulai bermain, pelajari terlebih dahulu beberapa trik menang togel yang ada dibawah ini.

1. Jangan Terjebak Bet Yang Sering Muncul

Ada kalanya, para bettor akan terjebak dengan trik menang togel yang cukup rumit. Dimana mereka akan memasang taruhan mereka di bet yang sering muncul. Pada kenyataanya ini adalah sebuah jebakan yang anda sebetulnya harus berhati-hati dengannya.

Jika anda malah memilih bet yang sering muncul tersebut, bisa-bisa anda masuk dalam perangkap dan pada taruhan yang berikunya, anda tidak bisa menang secara terus menerus.

Yang harus anda lakukan pada saat bermain togel adalah melihat setiap peluang yang ada. Jangan sampai anda membuang peluang tersebut dengan bermain terjebak bet yang munculnya cukup intens. Gunakan prediksi dan analisa yang tepat.

2. Hindari Memasang Taruhan Besar-Besaran

Satu hal yang paling penting dalam trik menang togel adalah kewajiban anda untuk memasang taruhan dengan jumlah standard. Sebaiknya anda tidak memasang taruhan dengan besar-besaran karena itu akan sangat merugikan anda.

Misalnya anda punya modal 100% bersih berjumlah 1 juta dan anda menggunakan semuanya untuk bertaruh. Ini adalah kesalahan yang fatal dan beresiko tinggi. Memang, jika menang anda akan bisa mendapatkan penghasilan 2 juta sekali main, tapi perhitungkan juga apakah anda masih punya modal jika nanti tiba-tiba tidak tembus?

Jadi pasanglah 10%-20% dari total modal 1 juta yang anda miliki tersebut saja sudah cukup untuk membuat anda bermain togel dengan mudah.

3. Selalu Update Info Prediksi Yang Terbaru

Trik selanjutnya adalah selalu mencari update informasi mengenai prediksi yang terbaru. Jangan pernah anda mencari referensi yang lama alias sudah tidak terpakai lagi.

Ini akan membuat anda mendapatkan masalah nanti karena bisa jadi data yang sudah anda dapatkan untuk bermain togel sudah tidak valid lagi. Maka dari itu, anda harus bermain dengan cara yang tepat.

Pastikan bahwa anda melakukan semuanya dengan baik sehingga nantinya anda bisa mendapatkan kemenangan dengan hasil yang memuaskan.

4. Selalu Asah Kemampuan Anda Dengan Bermain Setiap Hari

Anda harus mengasah kemampuan setiap hari. Jangan sampai anda skip atau absen tidak bermain dalam satu hari karena itu akan berpengaruh terhadap kemampuan anda yang semakin tidak bisa terasah dengan baik.

Semakin tajam pisau adalah yang sering di asah. Begitu juga jika anda bermain game betting setiap hari. Anda pun akan semakin cerdik dan peka dalam melihat peluang yang ada sehingga hasilnya pun anda kan selalu menang.

Jadi kira-kira begitulah sedikit ulasan mengenai Beberapa Trik Judi Togel Agar Menang yang dapat Kami suguhkan kepada anda. Semoga artikel informasi ini dapat memberikan manfaat dan wawasan tersendiri bagi anda.

URLs form the basic building block of every business that has a web presence. The structure of a URL matters a lot to SEO. Here is a list of best practices that one can consider when creating a URL.

The most important advice from Google is to keep your URL structure simple and readable. The URL should include sentences and words that are logical and readable for human beings rather than confusing numbers and letters. This helps in a URL being remembered easily in case one needs to type it or refer offline.
It is advisable to make your URL in lower case letters. If you have a UR in capital letters, convert them into lower cases, an exception being when you have different pages of the same name.
To increase readability of URLs, use punctuation marks such as hyphens instead of using underscores.
Until a URL makes sense to the human brain, it can continue to have stop words such as a, an etc.
A good SEO practice is to ensure that the keywords for the page are near the front of the URL. However, it still needs to be readable and not just stuffed keywords.
It is not necessary to match your headline with that of the URL. In fact, varying the headline from the URL gives it a chance to be more concise.
It is better to use a single domain or a subdomain. The chances of a blog performing better if it is altogether on a root or one subdomain. The Rankings of such blog are also suggested to go higher.
It is a good practice to use verb stem in URLs. For instance, instead of using the term ‘smearing’, the term ‘smear’ should be used.
Avoid using overly complex URLs with multiple parameters. This can cause an issue with Googlebot since there will be too many URLs with similar content.
Ways of fixing URL issues

Google recommends these solutions to fixing URL issues.

Instead of using session IDs in URLs, use cookies.
Use a robots.txt file such as dynamic URLs or URLs generating search results to block Googlebot’s access to few URLs.
Trim unnecessary parameters to shorten URLs
Add a no follow attribute to links so that dynamically future calendar pages are ceased, if you have an infinite calendar to your site
Broken relative links often cause hindrance. Check your sites for such links

With an entrepreneurial spirit, perhaps you might be thinking about money making ideas that have been proven and are profitable on the internet that you can use to make a living with. Online business is still an evolving tool to earn money. Everyone has predicted a major tech crash as a matter of fact it’s already happening.

According to Hostingfacts.com in 2017, “there will be more internet traffic than all prior internet years combined. Wi-Fi and mobile-connected devices will generate 68% of all internet traffic in 2017.”

More statistics show that “worldwide retail e-commerce sales will reach $1.915 Trillion in this alone according to Emarketer.com. There are a number of ways by which people can make money online.

Internet businesses provides relaxation and comfortability to people who run their own business while sitting in their homes or traveling the world. E- Commerce refers to the online functioning of businesses in which all of the transactions are accepted by means of the World Wide Web.

Online sales in the United States are anticipated to reach $523 billion in the next five years. This is up 56% from $335 billion in 2015, and mobile devices are expected to be a key leader in that growth, Forrester Research Inc. says.

The Census Bureau of the Department of Commerce announced “that the estimate of U.S. retail e-commerce sales for the third quarter of 2016, was $101.3 billion, an increase of 4.0 percent from the second quarter of 2016. Total retail sales globally for the third quarter, was estimated at $1,212.5 billion, an increase of 0.9 percent from the second quarter of 2016.”

With the collapse of the tech bust in full swing, should you even attempt entrepreneurship online, let alone a new business launch in 2017? My answer? Absolutely yes.

On the internet, there are unlimited things that can be done to earn money. It is all up to the individual how much they can profit from these online opportunities. The trend is constantly evolving with innovative business ideas.

The start of a new year means great interest in new and exciting things, as we look forward to the year in the making. The year 2017 is also likely to see some changes with a few money making ideas not being in demand and new ones harvesting up.

Learning how to make money on the internet with an e-business is one of the most proven and profitable money making ideas dominating the economy. Facebook now has 1.55 billion active users and 2.9 billion Google searches are made every day. With this data, there is endless opportunity for the ordinary person looking to create money online.

In this article, I’ve researched a few of the businesses that are going to be profitable for the next 5 years. While tech may be on the decline, the world continually has room for proven, profitable and innovative products as well as services.

Proven & Profitable Money Making Ideas

Blogging

If you have a particular subject that interests you and you are passionate about it, then you can start a blog around such topic. Blogging is one of the fastest growing business trends on the web and the sweetest thing is that it is an information based business.

Many people in the current world are getting money by having their own blogs and websites. Generally, on these blogs and websites, they are putting thought-provoking and valuable information that interests other people. The science is simple; the additional number of visitors the more money you can make via advertisement and other revenues.

This works much like television where the more viewership means more advertisements and at a higher rate. This is one of the most well-known and informal techniques of producing income online and it doesn’t seem to be going away anytime soon. Don’t worry about technicalities, programming, etc. You also won’t need to invest a dime to get started as there are free platforms you can utilize like Blogger and WordPress being the most trusted blogging platform since 2004.

E-commerce Store

Another proven and profitable idea to start an internet business is to maintain an online store. You can provide products to your customers online. Yes, you can set up an e-commerce or retail store online and you can start this online business from home without even owning a single product. You can sell virtually anything ranging from books, clothes and electronics to household item through wholesale drop shipping or by setting up an affiliate store with Amazon or eBay.

You may even sell anything from customized cakes to used items to even new products you created on your own. With this kind of business idea, people primarily receive payment via credit card or PayPal accounts. It totally depends upon you as some people prefer to collect payment at the time of delivery of the products.

In the online store, you can provide a wide range of products in one place and keep the customers engaged with new products or services. On the other hand if you are creating products from scratch, you have to keep up good relationships with your suppliers so your business can be successful.

Affiliate Marketing

To become an affiliate marketer means that you will be promoting other people’s products and services through a blog or store online. How it works is whenever there is a sale, you will get a commission. The most stimulating fact here is that you don’t even need a dime of your own money to start it and you get to partner with some of the biggest enterprises in the world. The first venture I would recommend you to start online is your own affiliate marketing business.

Internet Marketing Services

Servicing people to help drive visitors to their websites can be an outstanding online business with a strong profit potential. Examples of services you can provide include pay-per-Click (PPC) advertising services, blog marketing services, article marketing services, guest blogging, link building service, etc.

Doing business on the web can be challenging because things often change quickly online. This idea allows you to help other online entrepreneurs such as yourself, keep up with the latest trends in internet marketing.

VLogging

This is comparable to a blog, but in video form. Basically turn your video camera on, feel free to use your tablet, and just talk! The best vloggers talk about a specific focus or niche. Vlogging about a topic that interest tweens or teens is most likely to get a big following fast.

Some popular topics include makeup, fashion, music, gaming and how to videos. The strategy to making money with these vlogs is gaining a large following and then receiving sponsorship on the platform that you publish the videos on, such as YouTube or Vimeo. You can also make money via advertisement.

E-Book Publishing

The information business allows you to identify people’s problems and provide a solution in the form of an e-book. Any style writing on any topic can be used with this method. If you love writing and you possess some marketing skills, then you can venture into writing self-published eBooks.

Educational Products

People will always be willing to pay for education. A good example is university education. A public four-year college costs around $20,000, and a private college can make an income of $50,000 per year. In spite of the outrageously high prices, people are eager to give out the money. Why? Because a college education is worth it. Right? Well, most of the time it is.

However, some disagree, and with recent improvements in the education platform, the traditional college model is being dismantled or unequivocally disrupted. The cause of these interruptions are startups like Udemy and Teachable, these platforms allow people to share their knowledge and profit from it.

You don’t need a platform to sell your knowledge. You can self-publish a book, create a video coaching session, or teach others how to make money. People will gladly pay to learn a new skill, shape their lifestyle, make new money, impress friends with their knowledge, and change their life in significant ways. If you have something to offer to others, then start teaching.

Graphic Design

There are lots of graphic designers on the web offer free and paid services. However, if you plan to thrive in this capacity online, aiding a specific niche target audience will be the most profitable for you. Suppose you’re focused niche is in music and you have a good graphic design skill, you can launch an online graphic design business that focuses on graphic design for musicians or singing artist. You can also choose to focus on infographic designing, e-book cover design, album cover designs, etc.

Implementing your ideas as an online business is a great way to start your business if you are low of capital. It is necessary that you have a proven and profitable online business idea to start your business. Starting and operating an online business is the new normal these days and continues to rise in popularity.

The content on your website should inform, educate and engage your prospects while developing your authority with your audience. Also, when you post new online content it attracts the search engine crawlers. The more pages of a website those crawlers index the more traffic they can bring to your website.

Here are 10 ways you can create good website content.

1. Identify Your ‘Why’

Each piece of content you post on your website must have a reason for being there. If you don’t know what the point is, it’ll be hard to get anyone to take action.

2. Understand Your Audience

When you produce any content it’s crucial that you know who you’re creating it for. Try developing an audience avatar and write the content for that one person rather than creating it for a unidentified person that you don’t know. This can help you develop very personalized content that gets results.

3. Stay Updated

You may think that you know your niche but things change over time as technology improves and styles change. Keep up to date in your industry so that you’re ready for changes that may occur.

4. Keep An Eye On Your Competition

Join your competitor’s mailing lists, and look at the content they’re sending out. Can you identify if it’s working well for them or not? How can you do it better?

5. Know the Buying Process

There’s a set buying process that your audience will go through, even if they don’t realize it. It’s important to recognize where people are in the buying process. Generally it’s a five stage process:

Awareness
Information Search
Evaluation
Decision
Purchase
Plus, after purchase your customer will decide if they will buy from you again.
6. Improve Your Strategy

Take the time to work on improving your strategy to make it work better. Base this on the information and facts you have about your customers, your niche, your products and your customer’s buying process.

7. Be Consistent

To ensure that the content on your website will get results, it’s important to post content on a consistent basis.

8. Promote Your Content

If you don’t let people know that your content is out there, you’ll get a lot less positive results from it. Post it to your social media sites and email it out to your subscriber list. You can even promote it via pay-per-click ads.

9. Create Engaging Content

No one wants to consume boring content. Ensure that the content matches the needs of your audience, speaks to them on their terms and provides value in and of itself to your audience.

10. Mix It Up

The more variety that you provide to your audience, the more engagement you will get. Don’t limit your website content to just text. Content can be read, watched and listened to. It can be an article, a blog post, a report, an eBook, an online course, an audio file or a video.

There is no way to avoid dealing with money and finances these days. Therefore you should try to learn as much as possible to help you make good financial decisions and to increase your confidence about money.

When you make a budget, it should be realistic regarding your income and spending habits. Be sure to include all of your income such as alimony, child support, rental income, or any other. Always use your net income not your gross earnings in these calculations. Once you have the numbers, you can consider how to adjust your spending to stay within your income range. To maintain your budget never exceed your incoming cash flow.

The next step is to total up your expenses, and you should make a list of all monthly expenses. Your list should document each and every expense that you have whether it expense, spontaneous or just a one time expense. Remember that this list needs to have a complete breakdown of your costs. Be sure to add in expenses that you have from restaurant dinners and fast food as well as grocery bills. Reduce expenses linked to your cars, such as gas and insurance. If you have payments that you make quarterly or less frequently, divide them up to reflect a monthly payment. Make sure you include incidental expenses, for instance, baby sitters or storage unit rentals. Try to have the most accurate list possible.

Now that you have a good idea of your income and expenditures, you can start planning a new budget. Look at each expenditure on your list, and decide what you could do without. If you normally buy coffee from a cafe, calculate how much money you would save on a weekly basis if you bought it from McDonald’s instead, or made it at home. Exactly what and how much you are willing to compromise is completely up to you. The first step is identifying expenses that are not necessary so you can use the money for something else.

If your utility bills are rising, you may want to upgrade your appliances to save some money. Upgrading to well-fitted double-glazed windows, for example, can reduce your heating bill dramatically. Besides you can repair any leaky pipes and only run the dishwasher with a full load.

Swap old, inefficient appliances for those that use less energy. Although doing so may cost you some money upfront, over the long-term you will save a fair penny on your utility bills. Unplug the appliances you do not need. In time you will notice significant savings in your energy consumption.

You can make a significant decrease in your heating and cooling bills by improving your insulation, as well as the roof above it. Insulation or roofing issues can be very costly, as maintaining a regular temperature in the home can be expensive. If you invest in the upgrades, it will save you a lot of money in the long run.

Using these tips not only saves you money, but it also helps you start bringing your budget under control. An expensive upgrade can save a lot of money in lowering electricity or water bills. This is one way that you can make your budget more reliable.

If you are an Indian national and have never borrowed money from a lender before, you might feel confused and intimidated by the prospect. The younger generations at least can easily begin to do this online, since they are more familiar with the virtual environment. The online opportunities are far more varied.

Why apply for loans online
First of all, it is extremely easy and fast. It only takes minutes to provide the lender the needed information and submit your application. Then, you need to wait to be approved, but with certain lenders that can be instant. The third and final stage is when the money is deposited straight into the borrower’s bank account. The entire process is automated, so the borrower does not have to meet any person in order to obtain the loan. Personal or business loans can be obtained on the Internet through the peer-to-peer lending system.

The kind of loans one can apply for
In India, it is possible to apply online for short or long term loans. The money obtained this way can be used for various purposes, such as marriage, education, car, land or home purchase and so on. Loans generally start at Rs. 10,000. Make sure to pay maximum attention when you agree on the repayments period – you must make sure you can make repayments as promised.

Eligibility criteria
To obtain a loan online without any hassle, just make sure you follow the guidelines. Also, you need to meet the eligibility criteria. Before applying, the individual needs to gather all the documents required. The PAN card will usually be necessary, as well as Aadhar card. The client must provide an address proof. The electricity bills required are not always a substitute for this proof of address. As soon as all the documents are gathered, the client should scan these and send the copies online in the provided form. Lenders require to see each client’s credit score before they decide whether to approve the loan or not. In addition, borrowers definitely need to have a valid bank account, so the money can be delivered. Nationality and residency are also important matters here. Applicants need to make proof of their Indian nationality.

How the Aadhar card helps
Having an Aadhar card can help you obtain a loan on fair terms. The purpose of the project involving it was to secure everyone’s social identity permanently. A card with a unique identification number holding biometric data can easily and accurately provide proof of identity and residency. It’s the perfect solution for today’s technological advancements that have also made quick online loans possible.

In the times we’re living in today many people are looking for alternative ways of saving their money. As inflation and debt levels continue to soar while wages remain stagnant, it’s becoming increasingly difficult for people to grow a nest egg.

In the book, “The Richest Man in Babylon”, Arkad was widely known for his great wealth. The story suggests he had a working theory of, “A part of all you earn is yours to keep. It should be not less than a tenth no matter how little you earn… pay yourself first.”

Unfortunately, most of society has strayed away from this thinking.

The fact is Canadians aren’t saving as they once did and collectively are holding record high levels of debt. The average household savings rate in Canada has dropped from about 20 percent in the 1980′s, to 5.8 percent in the fourth quarter of 2016.[i] Many people believe they cannot save because after paying “all their bills” there’s nothing much left. However, understand that in most cases if you’re attempting to save after paying all your bills you may find this strategy to be futile. Instead, get in the habit of saving first or, consider it paying yourself first. Once you’ve developed this habit then you can look into what vehicle you want to save your cash in.

Generally speaking, when people DO consider saving often times the traditional approach is taken; open a bank savings account and dump as much cash in it as possible. Sit on it like a goose sits on her eggs and wait for your savings to hatch. The sad reality for most however, is making a future cash withdrawal only to be afforded the ability to buy less with their savings because inflation has eaten away at it. And you’ll always be on the losing side of a bank savings account because interest rates are not higher than inflation.

Another option many consider is putting money into the stock market however, one should not consider the stock market as a savings vehicle because the stock market has had a history of crashing dating back to beyond 1929.[ii]

Search the definition of saving in Webster’s dictionary and see “preservation from danger or destruction” while the definition of investing reads, “to commit (money) in order to earn a financial return.” Neither method is good or bad but you must understand which it is that you’re trying to do.

Finally, during my research I have found throughout history when people lose faith in their national currency, the banking system that controls it and their governments, many rush back to gold. Gold is the oldest form of money and has proved to be a safe haven for centuries. Gold cannot be printed, debased, or inflated. Simply put, gold is financial insurance.

To understand this concept more, it’s important to start investing in your own education. Financial literacy should be taught in our school system however, sadly it is not. If you are concerned about where to stash your cash so that you can protect your money from danger and destruction, you will have to take those matters into your own hands. And for good reason too, your savings should be in your hands because your economy should be the most important economy to you!

Over the past few years, SEO has evolved faster than the previous decade. And this has made it harder for users to keep up with most recent updates. The launch of Penguin and Panda changed the way things worked in the past. In short, the way Google used to rank website has changed a lot. But if you want to reach your objectives, make sure you avoid some common SEO mistakes.

1. Avoiding RELEVANT CONTENT

In the start, Google said that it would rank websites that have the most relevant content on its first page. This statement is still valid. What has happened is that the search engine has become a lot better at achieving the objectives. In other words, now, Google is in better position to know what is relevant and what is not.

So, what you need to do is offer content that is relevant and avoid content is not relevant to your niche. Of course, the content should be informative and unique.

2. Following Tricks

People have been using many illegal ways of cheating the search engine algorithms for traffic, exposure and backlinks. Some of these tactics can still give you a temporary edge, but they are bad for your blog or website for the long-term.

So, you should avoid using low-quality, duplicate content, keyword stuffing, questionable redirects or cloaking for traffic. It may be tempting to go for these short-cuts, but they will just hurt your ranking, and may even get you banned for good.

3. Overloading your site

It has been a common perception that photos, videos and other graphics make a website more appealing for the viewers. To some extent, this perception is true; however, there should not be too much of it or your website will take ages to load. Your viewers don’t have all day to wait for your site to load. If your blog takes longer to load than other websites, the viewers will just click away. You will not only lose viewers, you will also lose ranking against other websites.

4. Making navigation difficult

Navigation is one of the most important factors for any website. It’s important for both viewers and search engines. Ideally, your viewers should be able to get the desired information from your website in one or two clicks. This may not be an easy task for you. So, what you can do is put important content on the main page of your site. This the users will be able to get what they want more easily.

5. Misunderstanding THE BACKLINK PROCESS

You may not want to be obsessed with obtaining a lot of backlinks. Although you don’t have to have backlinks from authority websites to establish your credibility, it helps a lot. However, what you need to do is try to get backclinks in a nature fashion. But it’s not a good idea to buy backlinks. This is one of the worst mistakes that you can make.

Quality content is the key to SEO success. Content doesn’t just mean your text contents. Images must be an integral part of your content strategy. At times, single images can be far more effective than your 1000 word blog post. It also helps you improve blog post quality and performance.

Images, Infographics, Videos and all other multimedia contents on your web page will help you in increasing the user engagement on your site and makes the visitors stay on your site for longer duration which helps in reducing the bounce rate.

Not just adding images to your contents, you should also optimize those images for better SEO performance. Optimization of images must be the one important aspect of your on-page SEO process.

If you are using images in your content, there are many aspects to be considered related to SEO.

Relevancy

Using images doesn’t mean that you should fill up your content with loads of pictures. You should use it only when it is required and also you should use images that are more relevant to your content.

Placement of your images is an another important aspect. It should be placed at a relevant location in your content according to your text content.

Use original images

Originality always helps in improving your user experience and your authority. Usage of original images will be helpful in improving your SEO performance. You can create original images with a graphic designer or you can take your own photographs with a quality camera. It is the reason top White hat SEO companies employ talented graphic designers for creating quality images.

If you are not able to employ an in-house graphic designer or if you are running out of time, you can always use high quality images from the web. But the important factor to be considered is it should be copyright free.

There are many tools available for getting copyright free images without any cost. The most popular ones are Unsplash, Flicker, Freeimages.

Image Size

Images are the main source for damping your site’s speed. And site speed is a crucial factor in your SEO performance. So, you should be extra cautious in using images without compromising your page speed.

It should not also affect your image quality, you should have a correct balance between. You can achieve this by reducing the file size by compression. You can use tools like Photoshop for compression.

File name

Search engine crawlers are visually impaired, it can even interrupt a 5000 word text content, but it cannot interrupt a single image and what the image is about. It is the reason using a keyword rich file names for your images is an important aspect in image optimization.

Google bots and other search engine crawlers can read your image’s file name and if it is named with your target keyword, it gives a signal to search engines about the image topic and thus helps your SEO performance.

For example, if your image is related to selling sports shoes, rather than using the file name as “IMG_89868″ you can use it as “Black_Tennis_Shoes”.

Alt text

Similar to the file name, search engines can read Alt text of the images. Alt text is known as “Aleternative Text”, is an HTML attribute used to describe the content of images.

You should use Alt text which is relevant to your images and it should be clear and descriptive. You can use your target keywords in the Alt text but be cautious about Keyword stuffing.

If you are not focusing on Image optimization, you are missing a huge opportunity in improving your SEO performance. You can use above mentioned best practices in your on-page optimization process.